Good Times 4/27/2010

"Yoga Instructor
VICTOR DUBIN
If you're going to be bending, stretching, and letting someone guide you in the intimate nature of Yoga, your pick is Victor Dubin of Nourish, a new studio in downtown Santa Cruz. Victor's prior work includes owning Om Room."We provide a safe and professional environment where our students, clients and customers can implement healthy lifestyle changes," Dubin notes on Nourish's website. "We act as responsible stewards of the Earth." QUICK NOTE: They always say you can't do it without your better half, and that's exactly what Dubin is doing-he spearheads Nourish along with his wife, Jocelyn Dubin.| Christa Martin

Yoga Studio
NOURISH
In the heart of Downtown Santa Cruz on Walnut Avenue yoga enthusiasts abound. Spearheaded by husband-and-wife team, Victor and Jocelyn Dubin, Nourish has become the new "it" center for trying out yoga. With an inviting studio, an ideal location and myriad services, Nourish is doing just that-nourishing Santa Cruz. In addition to doing your Downward Dog, you can also get a massage at Nourish, or solicit some nutritional guidance, as Jocelyn is a dietician. She'll offer you tips on grocery shopping and eating out, as well answer your questions about what are the best dietary needs for your particular lifestyle or situation. QUICK NOTE: Its website, nourishsantacruz.com, offers a fantastic and educational blog, as well as extensive information on how to go about nourishing yourself. | CM"

Santa Cruz Sentinel 5/9/2010

"Shane Roth has joined Nourish in downtown Santa Cruz as a massage therapist. After graduating from the Santa Clara Institute for Business Technology massage program in 2005, he worked at Tonic Space and as the private massage therapist of San Francisco 49ers wide receiver Arnaz Battle. Roth lives in Santa Cruz."

Jill Tardif in the Santa Cruz Sentinel

Miracle in Santa Cruz

Something miraculous is currently taking place in downtown Santa Cruz. In the worst economic conditions I have ever experienced, I am finding myself being given the opportunity to drastically improve my health for an outrageously affordable price.

I am referring to Nourish Wellness Center in downtown Santa Cruz. Since opening about nine months ago, I have taken advantage of all its offerings: yoga, nutritional counseling and massage. Simply put, because of its unusual business model, I am able to take as many yoga classes and massages that I can fit into my schedule, and get the most professional nutritional counseling I've ever had, all for less money than I'd be spending on four yoga classes/week or one massage/month, elsewhere. I still don't understand how they do it, but I thank you, Nourish, for all your gifts that I am taking with me as I begin 2010.

Victor and Jocelyn's letter to Renounce Violence in the Santa Cruz Sentinel

Renounce violence

We oppose and renounce violence in all its forms. Non-harming is a fundamental tenet of yoga. Unfortunately, there are some yoga instructors in Santa Cruz and around the globe who may be subjecting students to verbal and physical abuse, coercion, intimidation and even sexual assault. While this may come as a surprise to some of you, there are others for whom this truth is all too real. If you or someone you know has been the victim of these or any other acts of violence, you are not alone. It is not your fault. You have trusted your body and spirit to the hands of what you perceived to be an authority in the field of yoga. If that trust has been violated in any way, then that instructor has misrepresented him/herself and the practice of yoga. Women's Crisis Support offers assistance to anyone affected by these violations. For confidential and secure support, contact Women's Crisis Support - Defensa de Mujeres, at 1570 Soquel Drive, 425-4030, or 685-3737, http://www.wcs-ddm.org.

Victor' and Jocelyn's letter to Renounce Violence in the Santa Cruz Weekly

Victims Should Seek Help

WE OPPOSE and renounce violence in all of its forms. Non-harming is a fundamental tenet of yoga. Unfortunately there are some yoga instructors in Santa Cruz and around the globe who may be subjecting students to verbal and physical abuse, coercion, intimidation and even sexual assault. While this may come as a surprise to some of you, there are others for whom this truth is all too real. If you or someone you know has been the victim of these or any other acts of violence, you are not alone. It is not your fault. You have trusted your body and spirit to the hands of what you perceived to be an authority in the field of yoga. If that trust has been violated in any way, then that instructor has misrepresented him/herself and the practice of yoga. Women's Crisis Support offers assistance to anyone affected by these violations. For confidential and secure support contact Women's Crisis Support-Defensa de Mujeres at 1570 Soquel Drive, 831.425.4030 or 831.685.3737, or visit http://www.wcs-ddm.org.

Jocelyn and Victor Dubin, Nourish Yoga and Wellness Center, Santa Cruz

Feature on Yoga Studios in Santa Cruz in the Santa Cruz Weekly

During a recent lunchtime class in Nourish's small but aesthetically appealing upstairs studio, it became clear why teacher Victor Dubin has won a devoted Santa Cruz following. As hypnotic music played quietly, Dubin talked the class through poses, reminding us to make honest assessments of our limitations and occasionally pausing to gently correct technique. At Nourish, the former proprietor of the Westside's Om Room is joined by four other accomplished yoga teachers specializing variously in hatha, Iyengar and other disciplines. A highly regarded nutritional counseling program and the availability of massage make Nourish a truly full-service center for health, while the convenient location and thoughtfully constructed class schedule (lunch classes last just 45 minutes) make it one you'll actually use.

Good Times 10/19/2009

"Nourish / 130 Walnut Ave., Santa Cruz, 831-429-9355 / This bristling new business offers yoga, massage, nutritional advice and natural fiber apparel. Great downtown location."